Examine the present state of digital influencers in the Kingdom of Saudi Arabia.• Evaluating the efficiency of celebrity and influencer marketing on social media in KSA.•x

Dissertation About The Role of Digital Marketing Influencers in the KSA.The aim and objective (• Examine the present state of digital influencers in the Kingdom of Saudi Arabia.• Evaluating the efficiency of celebrity and influencer marketing on social media in KSA.• Investigate the challenges of implementing digital influence in the KSA market.• Make suggestions for improvements to the KSA market.) Research Qustines (1. How does the current situation of digital marketing influencers in the KSA look like?2. How effectively it is implemented?3. What are the challenges in utilising digital marketing influencers in the KSA?4. How digital influencing in the KSA might be improved?)1-Abstract 400 WORDS

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