This is a great opportunity for the class to research successful and failed fashion and non-fashion companies that have attempted to go global – this can include global ventures that embrace licensed and franchised products.
Before you engage in a threaded discussion with your classmates, you must substantiate your research with proof of your assessment as to why some brands succeed and others fail – you can compare and contrast fashion and non-fashion companies to some of your classmates’ posts to get better understanding as to what strategies worked. Please remember to draw a conclusion and engage in discussion
Remember to think about:
Understanding the rules and regulations of importing and exporting;
Outsourcing;
Offshoring;
Franchising;
Joint ventures;
Wholly owned foreign subsidiaries;
Doing business internationally;
Worldwide events;
Trade agreements;
Cultures;
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