Select and apply global marketing and digital business concepts to a real world organisation LO5 Understand the meaning and scope of digital business and e-commerce; and summarising the main reasons for adoption of digital business LO6 Identify the need for a separate digital business and digital marketing strategy supported by the creation of a digital marketing plan, which intends to implement the digital marketing strategy Use of graphics and visuals is highly recommended. Criteria:Effective and persuasive presentation of the pitch to a panelThe pitch should be logically organised and flows easily through introduction and arguments to the conclusionThe delivery method is suitable for the audience and topicThe use of appropriate media/visual aids/ supporting materialsAny graphics/background/media used are clearly displayed and add value and interest to the pitchAll group members are required to participate equally during the pitch.
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