1100 words (+/- 10%) excluding references I have included structure and detail to make it easier for you to deliver the standard required from this assessment. Matthews et al. (2018) claim that selling is fundamentally and entrepreneurial activity. However, they note that selling is not prominent in most entrepreneurial theories. Morris et al. (2013) highlights 13 entrepreneurial competencies but their list does not identify with clarity that sales and selling is an entrepreneurial competency. Summaries the issues as you see them (100) words. Then, critically analyses the methods and approaches of both papers (500 words). Finally, provide your own conclusions (400 words) with regards the relevance of selling as an entrepreneurial competency or otherwise. This work will require you to consider the material you have learnt and read within the module. You will also be required to read extensively around the topic of entrepreneurial sales and competencies to present an evidence-based argument. The structure required is detailed above. You should include at least 8 solid academic references within your work, plus the two papers identified.
