1. What is the main purpose of a marketing plan? 2. What are the components of a marketing plan? BE SURE TO INCLUDE THEM ALL. Are those components necessary? Are they sufficient for a marketing plan? 3. Write a marketing plan for your next job. In this case, notice the role reversal—the company you want to hire you is your customer. Thus, you’re trying to persuade the company (your customer) why they should hire you:a) Context: What is the employment context?b) Company: What are your strengths and weaknesses?c) Customer: What do your potential employers want?d) Competition: Why should they hire you and not another candidate?e) Collaborators: What kind of networks can you get involved in to strengthen your likelihood of success?f) Segmentation: What kinds of industries and companies might appreciate your talents?g) Targeting: Which industries and companies seem most appealing to you as likely to give you career challenges and growth?h) Positioning: Which industry and company you will position at for your next job?i) Product: Who are you? What are your features? What benefits can you provide your customers?
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