Develop three overall recommendations for Charles Schwab Corporation for 2017 and then for one of the three overall objectives develop recommended 2017 objectives and strategies for the 4 P’s of marketing.

1. Is Schwab making, buying and partnering for the right things to keep it ahead of the pack? Where should they focus on partnering and where should they build products internally? 2. Develop a customer journey for a platinum target customer. What are the steps in the journey and metrics of success at each of the major steps? 3. Write a positioning statement for the recommended primary and secondary target markets. (Please use the suggested format as you have in your ISMP’s.)4. Develop three overall recommendations for Charles Schwab Corporation for 2017 and then for one of the three overall objectives develop recommended 2017 objectives and strategies for the 4 P’s of marketing. (Please be sure to have objectives quantifiable and time bound.) 5. Develop a Balanced Scorecard for Charles Schwab.

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