• Structure of the written report 1. of the firm’s business and the partners’ objectives (5 marks) 2. Analysis/profile of the town/city in which the firm operates: population, average earnings, business/employer work types including any large local employers and any other facts or statistics you think are important (10 marks) 3. Analysis/profile of the legal market in the town/city: number of firms, type of firms and obvious competitors, etc. (Legal 500, Chambers Directory will give you details of the local law firms with good reputations in various legal work types) (15 marks) 4. Analysis of the current challenges for the firm – findings from research and applying relevant analytical tools (30 marks) 5. Recommendations and suggested actions to firm supported by marketing, business development or client relationship models and theories (40 marks)
Related Completed Projects
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Defend your response to the question using new information, arguments, studies, or facts you found in at least one scholarly, peer-reviewed article