Evaluate and analyse the ways in which this company has responded to recent macro changes in terms of their marketing strategy.

Requirements: Background: You are required to create a power point presentation and a brief write up (no more than 600 words in a word doc) on the organisations below:• Dacia (cars)Evaluate and analyse the ways in which this company has responded to recent macro changes in terms of their marketing strategy. You can look at existing recent forces that have impacted the company’s marketing strategy, and you should look into projected future issues too (for e.g. demand for Electric powered cars). However, it is critical that you incorporate marketing theory and insight into your presentation. The presentation should cover the following: (Section 14. breaks down how the marking criteria are weighted).1. Introduction: Summary statement introducing the company and the intent of your report, including how this will be achieved.2. Impact of recent macro changes on the company and its response: The response strategies may, for example, have been in relation to branding, international expansion, segmentation, competitive advantage, consumer behaviour, communication etc (or any other marketing theory!).3. Future growth opportunities: Based on your analysis, examine the potential for future challenges and identify specific growth opportunities.

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