How powerful are experiences, and how innovative are new ideas, in the tourism and cruise ship industries?In the field of tourism, what exactly is meant by the term “experience”? Where exactly does this experience take place? To include: different viewpoints on the same experience. Concepts as well as Frameworks and Models: Four Realms of experience, The Six Senses, Experience Economy, Experience and Technology (how to use it for experience, and the trends). The significance of new ideas and approaches in the tourism and cruise industries. Appendices and statistical analysis.