1. Your new job in a culturally diverse company requires you to figure out how to deal with this cultural diversity in such a way that yields the most benefits for the company. Your two options are to take the color-blind approach or the multicultural approach. Choose one, and justify your response based on the research presented in the textbook. (Chapter 1).2. Define the ratchet effect and generate an example for it (excluding the example of the hammer in the textbook). (Chapter 2.)3. Justify why the cultural practice of eating seal blubber among many indigenous populations in the Arctic is both an evoked culture and a transmitted culture.(Chapter 3)4. While chatting with your friend, she says that people nowadays have less intelligence than people used to. Evaluate whether this claim is true—be sure to use empirical data to address this issue.(Chapter 3)