Create a cohesive business model. Bullet points or short sentences are expected. You will also provide an appendix (500 words maximum) explaining why you made your decisions for each segment.You can use companies/websites for similar products or ideas to help guide your business model i.e. do similar companies require lab space, who are their funders, how do they advertise etc, but you are also expected to be creative with the business model and add your own ideas. The accompanying appendix is therefore useful in demonstrating your creative input.You can, if you wish, assume that all clinical trials and safety testing has been passed for your product/idea. This will allow you to be more creative with your business model.Check your PDFs before submitting. Saving a file as a PDF can change the format.• For the appendix, do not just list what you have put in the BMC. The appendix is to provide FURTHER information on your business model.• Be explicit in your descriptions. Angel investors is too generic – find an angel investor that has invested in something similar or make an investor profile up (show your creativity). Research Institutes – too vague, name research institutes that work on similar projects. Pharmaceutical companies – name them! Find ones that work on similar things and use them for your model. Shipping companies – there are thousands, pick one and name them.• Customer relationships are different to channels. Think about what a definition of a relationship is to you i.e. your friend, family or colleague. You could describe these relationships as loving, frequent/infrequent, long term, short-term, professional, one-sided, etc. You wouldn’t describe these relationships as my workplace, my pub acquaintance, my family. The same goes for the BMC. The customer relationships are long -term, personal, professional, transactional etc not Universities, people with xxx. • Give your product/company a name & brand, even if you have to make it up.(PharmiPEP Pty Ltd) is my Company name.