The Barbados Tourism Marketing Inc. (BTMI) is currently undertaking a number of projects aimed at improving the competitiveness of Barbados as an island destination. One of these projects includes the development of a new niche product or the expansion of an existing niche. The Board of the BTMI therefore wishes to engage its research team to provide a thorough assessment of theniche product it should either develop or expand. The BTMI’s intent is that Barbados emerges out of the COVID-19 pandemic with a diversified tourism product and clear competitive product advantage that would create entrepreneurial opportunities, improve the visitor experience and increase visitor spending. Write a Cabinet Paper for the Board of the BTMI to submit to the Minister of Tourism and International Transport through the Ministry of Tourism. Through the Ministry of Tourism, the Board of the BTMI wishes to present this research as a Cabinet Paper for the Minister of Tourism and International Transport to table at Cabinet. The Cabinet Paper should detail inter alia, a destination audit analyzing the current state of tourism in Barbados (current products, visitorprofile etc), the rationale for the
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