Ethics in Marketing Communications
Complete the following questions individually:
1) Why is the Nestle Baby Formula situation in the 1970’s considered to be one of the worst marketing activities in history? Explain what Nestle did, how it impacted consumers, and why it’s relevant today.
2) Bic For Her pens are real pens designed for women. What are your general thoughts on this product and what pieces, if any, could be considered unethical?
3) Part of marketing communications is labeling/packaging. One company that makes table salt decided to put the words “Non-GMO” on their label. Is it unethical, misleading, both, or neither? Why?
4) Explain the Volkswagen ethical dilemma regarding the emissions scandal. What happened and how do you feel Volkswagen handled it?
5) What is the “fair and lovely” campaign and why was it controversial?
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6) Companies of all sizes mishandle things at times. What steps can you take to ensure that your ideas to help an hypothetical client (it must be from the clothing industry) are not considered unethical? Remember that some of the cases above believed that they weren’t doing anything wrong at first either.
7) Some companies have a “Code of Ethics”. Would your hypothetical client (it must be from the clothing industry) have one? If so, what does it include. Also, can you find a similar organization (from the clothing industry) that has one that you could summarize? What kinds of things does it contain? How can the code help drive your own marketing efforts?
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