How should we Manage Marketing Analytics Activities?
Your Task
1. Using online search engines, research and find examples related to your companys industry, where data was unethically used by a company.
2. Having found this example please put together a short case study of your chosen example whereby you complete the following:
3. A description of the events that occurred.
4. Assess the motive of the marketer and why you think they acted unethically.
5. Analyze the implications of this case and consider whether could it have been worse.
6. Propose some solutions for preventing this sort of behaviour in the future, as well as how to fix any damage caused by the unethical actions.
7. Identify some of the policies that need to be in place with respect to governing the use of marketing/customer analytics.
Related Completed Projects
What sort of use would Maggie make of them?
DISCUSS THE FOUNDATIONS OF EDUCATIONAL LEADERSHIP.
Apply the knowledge of theory associated with culture and cultural groups and (hypothetically) apply it to a group in such a way that is plausible, and likely to help the group succeed in collective-action and socio-cultural problems.
Cultural issues, (may include all areas of diversity including race, gender, sexual orientation and occupational culture).