– The introduction should engage the reader in the crisis communication plan and clearly present a summary of the main points.
– Explain the purpose, scope and goal of the plan.
– Include assumptions or assumed situations, which is a result of assessing risk for your organization.
– Define expected audiences—both internal and external.
– Include a communication strategy.
– Include a concept of operations for communications.
– Discuss the human dynamics and communications aspects of the blame game and the resolution stages you plan to implement in your crisis communication plan.
– Assign tasks to key leaders and staff.
– Provide resource management details.
– Include planned scriipts, which can be placed in an appendix.
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Operations Management for Leaders