During a crisis, people rely on leadership to inform and guide them through access to reliable facts and content. How effectively leadership communicates with stakeholders during a crisis directly affects that trust and, by extension, the organization’s reputation. For this mastery assignment, you will research and recommend a crisis communication plan/strategy for an organization (public or private). The assignment allows you to explore the challenges in communication that an organization faces in building and rebuilding trust in leadership during or after a crisis. • Select an existing organization (or describe a fictional one) and research plans for dealing with a crisis and what the crisis communication plan looks like.o Assess the risks that the organization may face and identify any risk management plans for the business, including any testing and exercise regimes.o Consider what training the organization needs to put in place or what support you may need to make things happen.o Ensure that the crisis communication strategy covers the five P’s: People Plan Prepare Process Purpose Make sure that you include the following: · Authenticity and Change: Consider communication policies that focus on biases, access, and equity that further division with mis- and disinformation and on encourage solutions that forging social bonds within the organization.· Wholesome Digital Discourse: Research communication tools, networks, and platforms that are designed to bridge divides, build empathy, and strengthen trust among communities.· Workforce Diversity: Increase investment in communication strategies that promote transparency to further diversity through social media platform use and news media as a means to mitigate misinformation arising from uninformed and disconnected centers of power.· Consider processes and actions that can be used to establish a collective response plan that enhances the relationships between stakeholders and crisis managers.· Consider the methods that can be used to enhance social media management through the main objectives of knowledge, perceptions, and attitudes of the public.· The strategic resource of Knowledge Management is a key to communication methods, so be sure to describe how an organization can benefit from reducing knowledge management gaps during a crisis.· In your presentation:o Be sure to include your communication planning/call to action process to ensure there is continued proactivity built into the ongoing communication approach.o Discuss your post-crisis management plan/post action review/report and the activities involved in facilitating the recovery process.
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