1. List some important questions that a marketing manager must ask in order to efficiently define a target market? 2. How might a product’s price affect a consumer’s decision making for a high-involvement and low-involvement product? 3. Is marketing research more about solving problems or making better decisions? Explain. 4. Discuss the major issues surrounding the choice (assuming there really is a choice) of a channel of distribution. Please discuss the issues and don’t just list. 5. Describe what breakeven is all about and explain why per unit dollar contribution is an important concept in this explanation. Where exactly does the breakeven equality occur?
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