Apply microeconomic principles to construction business operations Contextualise the role of innovation in construction business Apply international business principles in the context of construction firms.Advice on the following to a client (Coastwide): 1. Using the economic factors, you identified in Part A1 as a framework, compare two different countries in the Asia-Pacific region which Coastwide may target for international growth. 2. Identify specific opportunities for Coastwide’s engineering construction business in those countries. 3. Provide your opinion and recommendation as to which country offers the better opportunities for Coastwide’s international growth. 4. Advise Coastwide on the various business models that it can use to conduct business in the chosen foreign country and recommend the most appropriate business model for Coastwide. 5. Conduct a risk assessment for Coastwide’s expansion into the chosen country and identify strategies for Coastwide to minimise its risks. 6. Identify and explain 3 innovations that Coastwide can adopt to give it a competitive advantage in the new country.
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