In March 2018, Unilever, one of the largest global consumer goods companies, planned to invest $120 million in the expansion of its manufacturing operation in Pakistan over the next two years. Copy & Paste this link in order to read it. https://www.thenews.com.pk/print/294463-unilever-plans-120mln-investment-for-expansion From our course learnings develop a strategy paper for Unilever’s success in Pakistan. You need to write based on what was known in 2018 (i.e., it was before COVID-19, so you cannot directly write about the pandemic and its challenges). (In addition to our lecture notes, conduct external research as well) Framework: – Executive Summary – Unilever Background (emphasize also on their Asian business) – Pakistan:- Background – Political environment (political system, structure) – Legal environment (legal system, legal issues in international business, legal risk) – Economic environment (economic system, economic risk) – Monetary environment (currency system, currency risk) – Trade environment (major exports/imports, main trading partners, regional economic integration, tariff and trade barriers) – Cultural analysis (norms) – Rationale for Market Expansion Strategy in Pakistan – What should Unilever do in the near (0- 5 years), mid (6- 10 years), and long term (beyond 10 years) to be successful?
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