Explain the concept of strategy.
Recognize how firms can profit by expanding globally.
Identify the different strategies for competing globally and their pros and cons.
11.2 Action Required:
The purpose of this interactive activity is to demonstrate your understanding of the concepts learned lessons by responding to discussion questions.
11.3 Test your Knowledge (Question):
Compare and contrast licensing and Franchising.
Recognize how firms can profit by expanding globally.
Identify the different strategies for competing globally and their pros and cons.
11.2 Action Required:
The purpose of this interactive activity is to demonstrate your understanding of the concepts learned lessons by responding to discussion questions.
11.3 Test your Knowledge (Question):
Compare and contrast licensing and Franchising.
11.4 Test your knowledge (Answer):Licensing:Licensing is an agreement between two companies, whereby one company gives another company permission to produce or sell its products or use its technology in exchange for a royalty. The licensor is the owner of the technology or the product, and the licensee is the company that wants to use the technology or product.Franchising:Franchising is a relationship between two companies, whereby one company (the franchisor) grants another company (the franchisee) the right to use its trade name and sell its products or services. The franchisee pays the franchisor a fee for this right.