You will act as the GM of Turul Winery writing to the owner of the company.
STRATEGIC PLANNING & ANALYSIS
Explain the strategic planning process.
Explain the purpose of strategic analysis in the strategic planning process.
Evaluate the current mission, vision, and values
Explain the concept of competitive advantage and why it’s important
SOAR ANALYSIS FOR COMPETITIVE ADVANTAGE
Produce a SOAR analysis diagram based on the following inquiries:
Identify a minimum of three Turul Winery strengths that result in competitive advantages.
Identify a minimum of three domestic and international business expansion opportunities that capitalize on Turul Winery’s competitive advantages.
Create three organizational aspirations that may result from the organization’s competitive advantages.
Analyze Turul Winery to determine expected results of market opportunities and organizational aspirations.
BUSINESS EXPANSION RESEARCH
Outline an idea for business expansion in domestic markets based on the results of your analyses.
Outline an idea for business expansion in international markets based on your analyses.
Analyze the segmentation variables of one domestic market for one business expansion idea.
Analyze the segmentation variables of one international market for one business expansion idea.
PESTLE ANALYSIS
Analyze the external environment of the domestic and international marketplace to identify any risks and threats related to the business expansion ideas in association with each component of a PESTLE analysis:
Develop a diagram illustrating the six components of a PESTLE analysis.
Identify a minimum of three risks for a business expansion idea in a domestic market using this analysis.
Identify a minimum of three risks for a business expansion idea in an international market using this analysis.
BUSINESS MODEL CANVAS
Using all of the information, ideas, and thoughts you have developed produce a business model canvas in the template attached.
Base this on your analysis.
STRATEGIC INTENT
Formulate a statement of strategic intent in expanding into domestic and international markets.
Restructure the mission of the Turul Winery to support an expansion. Restructure the vision of the Turul Winery to support an expansion.
Restructure the values of the Turul Winery to support an expansion.
BLUE OCEAN STRATEGY
Explain the principles of blue ocean strategy.
Explain the benefits and risks of using blue ocean strategy for business expansion.
Explain how the use of the blue ocean strategy will aid in the planning of business expansion.
STRATEGIC GOALS & OBJECTIVES
Establish one strategic goal aligned with the new mission, vision, and values that support expansion.
Develop three business objectives that support the strategic goal.
Use a sound goal planning structure supported by theoretical research to structure your goals and objectives effectively.
STRETCH GOALS & OBJECTIVES
Establish one stretch goal, in alignment with the new mission, vision, and values.
Develop three business objectives that support the stretch goal.
Use a sound goal planning structure supported by theoretical research to structure your goals and objectives effectively.
FINANCIAL GOALS & OBJECTIVES
Establish one financial goal aligned with the new mission, vision, and values.
Develop three business objectives that support the financial goal.
Use a sound goal planning structure supported by theoretical research to structure your goals and objectives effectively.
TARGET MARKETING
Develop one market segmentation profile for business expansion into domestic markets.
Choose a target marketing strategy consistent with blue ocean strategy principles. Provide reasoning.
Develop a concise unique selling proposition (positioning strategy) for a business expansion idea into domestic markets.
Develop a concise unique selling proposition (positioning strategy) for a business expansion idea into international markets.
CONTINGENCY PLANNING
Identify three risks to a business expansion into domestic markets.
Identify three risks to a business expansion into international markets.
Develop ideas to mitigate or avert each risk to ensure safety, sustainability, and preservation of assets.
