Press Release: Press releases are the standard way practitioners communicate with the press. Remember, the media is under no obligation to use your information therefore the goal here is to get the media interested in your story. Although there are several different types of releases, i.e. publicity, product and financial, all follow the inverted pyramid. This means that the messages contained in the press release follow a particular style so that the reporters and editors understand precisely what is happening no matter the content is all it says for this assignment
