Pick one or more prescription drug(s) that uses direct to consumer advertisement.
Analyze how the drug is advertised, keeping in mind the target audience.
Possible questions to consider:
To what audience does this ad seem to be aimed? How do you know? What assumptions do the producers of this ad make about their audience? What techniques is the ad using to try to get consumers to buy the drug? Do you think these techniques are effective? Why or why not? What messages (about health, about this particular ailment, about life, etc.) does this ad send? What are your reactions to these messages? What are some possible consequences of the messages that this ad and others like it send?
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