Doghouse is the brainchild of an energetic woman serial entrepreneur, Susan, who wants to launch a platform that connects pet owners & pet enthusiasts who perform small tasks, such as feeding or dog walking. Susan knows there is demand for her services but struggles with this question: how to launch a new platform when it is lacking a critical mass of users?
She has reached out to you for professional consulting advice on the following 4 questions:
1. Penguin Problem: How should Susan solve this problem?
2. CVP: What is Doghouses CVP?
3. Profit Formula: How will Susan make money?
4. Platform Strategy: What decisions does Susan have to make in launching her platform?
Research Grubhub, TaskRabbit, and one other platform of your choice and identify best practices you can use in the advice you provide to Susan.
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