Describe its SM marketing strategy in recent time (last year and the current year).

Main task

Use the example of the firm that you have described for
Task 1.2 (Coca Cola Share A Coke) and explain in detail how this firm outperforms its competitors using social media for its marketing communication

Your essay shall include:
-Introduction: Description of the firm
-Describe its SM marketing strategy in recent time (last year and the current year). Describe an evolution of
SM marketing strategy in the recent years if applicable. Include illustrations
-Analyze the impact of the firms SM campaigns on customers behavior and on the firms performances.

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