To get started with your Reflection Paper:
1. Be sure to have read the textbook chapters assigned in Module 1, as you will be integrating those into your Reflection Paper.
2. View the video, Killing Us Softly 4: Advertising’s Image of Women (2010) using this link from MCC Libraries: https://monroecc.kanopy.com/node/216733 .
If you cannot get this link to work, you can locate videos using Kanopy or Films on Demand via MCC’s Libraries. Go to www.monroecc.edu/depts/library, then Resources, then A-Z Databases and search for either Kanopy or Films on Demand. Then, search for Killing Us Softly 4, which is about 45 minutes long.
You will see when you get to the video that there are links to her first three videos in this series. The original, Killing Us Softly (1979), in addition to, Still Killing Us Softly (1987) and Killing Us Softly 3: Advertising’s Image of Women (1999) can all be viewed, as well. And yes, she named her video series after the 1973 Roberta Flack song, Killing Me Softly (With His Song). You can listen to it here: https://www.youtube.com/watch?v=kgl-VRdXr7I
Instructions for Reflection Paper:
1. After reading and taking notes on the required textbook readings for Module 1 and viewing the video carefully, think about the author’s ideas, arguments and research. Do you agree or disagree with Jean Kilbourne’s research? How does her work relate to our course materials, especially textbook Chapters 1, 2, 3 and 4? What have you learned from this video’s findings? How do the three grand sociological theories – Structural Functionalism, Symbolic Interactionism and/or Conflict Theory – apply to Kilbourne’s work? What research methodologies does Kilbourne use? Have you and/or anyone you know been influenced by advertising? Does advertising cause or contribute to what Kilbourne calls “a toxic cultural environment”? What can we all do to help correct these problems?
2. Submit 3-5 double-spaced, well-written pages on your own thoughts and ideas by the due date. Use direct quotes minimally, as this is YOUR reflection on this work, so it should be mainly YOUR own thoughts and words. Please use 12 point font and number your pages. Be sure to spell-check, too.
3. Use our course textbook, mini-lectures, discussion notes, etc. to support your ideas, although outside research is acceptable, too. You can view her earlier films as explained above and for more information on Kilbourne’s work, check out her website https://www.jeankilbourne.com/. You can also view a recent video, Killing Us Softly: Then and Now (2019) that looks back on Kilbourne’s work at https://www.youtube.com/watch?v=MQ3ESVKighs . Kilbourne has also published books related to her research, including Deadly Persuasion: How Women and Girls Must Fight the Addictive Power of Advertising (1999), Can’t Buy My Love: How Advertising Changes the Way We Think and Feel (2000) and So Sexy So Soon: The New Sexualized Childhood and What Parents Can Do to Protect Their Kids (2009). To learn to become more media literate, especially if raising and/or working with children, the Media Education Foundation (MEF) is an excellent resource: https://www.mediaed.org/
5. You will not be graded on your opinion(s) but rather, how well you support your opinions with our required class readings and/or outside sources.
Intro to SOC 101 book
file:///home/chronos/u-45bb1b26bff961724669643056aa597eb8986557/MyFiles/Downloads/Intro%20To%20Sociology%202e%20OpenStax(1).pdf
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