Innovation and business ethics are sources of competitive advantage and key concepts in business practice. Using one of the five companies shown below: • Assess the impact of innovation on modern business organizations. • Assess the impact of business ethics and corporate social responsibility (CSR) on modern business organizations. Companies: • WPP PLC • BURBERRY GROUP PLC • CURRYS PLC (formerly DIXONS CARPHONE PLC) • HALMA PLC • BIG YELLOW GROUP PLC
