The second stage of the IMC Audit process entails developing a written brief for potential agency partners. The purpose of this document is to provide your agency a platform for creative development that allows your company to accomplish its strategic objectives while staying “on-brand” with your message.You will utilize the skills you developed in previous marketing classes as well as this class to: perform a situation analysis (remember the 5C’s and SWOT);construct a marketing strategy that takes into consideration the positioning and current communication campaign for your product/service; and develop a clear communication strategy for the creative team to design and implement.
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What article is mentioned above as well as what I have listed below are the materials we received for this assignment
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Advance research Methods : evidence based practice