Describe a Sub cultural Influences on Symbolic Consumption.
Section 1:
Select one holiday that is observed/celebrated by a particular subculture other than your own (e.g., African American, Hispanic, Asian, Amish, Catholic, Mormon, Jewish, etc.), and give a brief overview of the holiday. Find and embed several print and broadcast ads that relate to and reflect this holiday/celebration.
Section 2:
Interview at least 5 members of the specific subculture (NOT from the same family) to discover what types of products or services are purchased and consumed as part of the observance/celebration of this holiday.
Show each interviewee your chosen ads to determine their perceptions of the ads, the advertised products, the marketer, and the brand.
Section 3: Assess: What are their perceptions of ads that specifically target people of the selected subculture? How do members of this subculture celebrate the holiday you chose (i.e., types of activities, traditions, consumption, food, etc…)? How can marketers encourage consumers from that particular subculture to pay attention to their messages? What are some marketing implications?
In this section, be sure to elaborate and incorporate concepts and theories learnt in class.
A couple of class concepts and theories used in class could use more just giving a slight idea:
Consumer Behavior Research
Basic Consumer Research
Applied Consumer Research
Positivism
Qualitative Research
Quantitative Research
Interpretivism
Nonverbal Communication
Culture, Meaning and Value
Materialism
Cultural Norms and Sanctions
Modeling and Shaping
Cultural Rituals
Consumer Fieldwork
Perception
The Perceptual Process
Related Completed Projects
What is Shakespeare trying to do with this ideology, particularly as it pertains to the major action of the play?
What is the process of business management making?
Design and critically evaluate a teaching session that is relevant to your role as a healthcare educator.
Is the data appropriately presented (graphically or verbatim)?• Is the data presentation factual or interpretative?