Describe the importance of the budgeting process in the chosen company relative to these ratios.

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Assessment Description
Choose one of the two competitors that you explored in your Topic 3 paper. Create an executive summary presentation of the findings on the chosen company from the Topic 3 report (seven to nine slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation. Note that while you should provide comparisons to your company’s competitor and the industry averages, the executive summary should focus on a single company from the two competing companies. Consider the feedback from your instructor on the case study report you completed in Topic 3 and include the following in your presentation.

A summary of the industry and company chosen.
An overview of the chosen company’s liquidity ratios relative to the industry averages and to the competitor.
An overview of the chosen company’s solvency ratios relative to the industry averages and to the competitor.
An overview of the chosen company’s profitability ratios relative to the industry averages and to the competitor.
Describe the importance of the budgeting process in the chosen company relative to these ratios.
Prepare a reasonable objective for each of the four strategic areas of a balanced scorecard, including proposed key performance indicators for determining target achievement.
Identify which ratios impact capital budgeting decisions and explain how these ratios impact the decisions.
A concluding summary of how the chosen company performed compared to the competitor and the industry.
Be sure to cite three to five relevant sources in support of your content. Utilize the GCU Library and external sources for your research.

Describe the Importance of the Budgeting Process in the Chosen Company Relative to the Ratios assessment
Describe the Importance of the Budgeting Process in the Chosen Company Relative to the Ratios
10.4 points

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