8.1 Learning Outcomes:
Determine the various types of branding strategies used by firms.
8.2 Action Required:
Read Ch-11 “Product, Branding and Packaging Decisions” from Dhruv Grewal and Michael Levy (2022) “Marketing” (8th Edition). McGraw-Hill Education, Digital Version: ISBN13: 978-1-260-71743-3.
See the following video links and answer the questions.
8.3Test your Knowledge (Question):
Discussion Question #1: Why Co-Branding is an important strategy for the marketers? How does it work? Discuss with the help of some examples.
Discussion Question #2: How you can differentiate between brand extension and line extension? Discuss with the help of examples.
8.4 Instructions
Answer this question in test your knowledge section.
Post your answer in the discussion board using the discussion link below
(Week 9: Interactive learning Discussion)
Related Completed Projects
Write a thematic essay on “SONNY’S BLUES” by James Baldwin
DESCRIBE A PERSONAL DIVERSITY MEASURE.
Write a report managing climate change and natural disasters from an Indigenous Australian Perspective
Discuss how you may be able to use conflict in a positive way to promote interdisciplinary teamwork and collaboration.