For this discussion, you will assume you are the global marketing VP of Coca-Cola or Pepsi-Cola, two highly successful global brands. Select one of the two companies and a country to operate in. Watch the following videos as they will help you to gain some insight on the companies: Davos 2011 Muhtar Kent, CEO, CocaColaPepsiCo Success Story | List of Brands PepsiCo Owns | How PepsiCo Got So BIG ??For your initial post, address the following directives, and support your answers using theories discussed in Chapter 4 and Chapter 5 of your text: Explain your selected country’s society and their culture.What are the differences and similarities of their culture to the culture of the United States?Determine what social, cultural, political, or legal or regulatory characteristics you would need to take advantage of to avoid unneeded and costly adaptations of the marketing mix.Using examples, what theories in Chapter 4 support your conclusions?Create a short strengths, weaknesses, opportunities, and threats (SWOT) analysis, and list three key points in each area of your SWOT Analysis that you believe are most important to understand and recognize for successfully sustaining your brand and business in that country. Focus primarily on global environment criteria related to your company (i.e., economic, trade, social and cultural, political, legal, and regulatory environments). https://youtu.be/9JSIUGHokpA https://youtu.be/yWzq_BJQfHM
Related Completed Projects
Write a speech about global warming.
Write a paper on how society in China has changed since the Chinese Communist Party (CCP) has been in power.
Describe the understanding and planning for changes in the external environment.
Prepare a 12-slide presentation of the strategic plan you developed for which will be delivered to key stakeholders at a strategic visioning session.