This report is a case study analysis to provide a comprehensive analysis of the financial and non-financial performance of America Express and MasterCard. The analysis must include the below:1. Use ratio analysis technique to evaluate the financial performance of America Express and MasterCard and draw a comparative evaluation and critically call out the findings. Attached the annual financial statements of the last two years (2020 & 2021). Need to use graphs and tables to illustrate the analysis and cite academic literature. Must provide details of the ratio calculations in appendix. 2. Develop a proposed Balanced Scorecard to include critical success factors (CSF’s) for America Express. Using Kaplan and Norton’s Balanced Scorecard as a Strategic Management System as attached. 3. Provide a critical analysis of the benefits and challenges of adopting Integrated Reporting for America Express. Need academic literature and refer to the International Integrated Reporting framework to support the analysis.Need to use a comprehensive range of relevant (academic and professional) sources; use of online sources should be limited and the reliability of the source should be verified. All sources need to be acknowledged and referenced properly to ensure the originality of the work. This report should consist 3,500 words excluding references, tables, figures, and appendix.The report structure should be:1. IntroductionIntroduce the scope and focus of the report (approx. 250 words)2. Financial Performance using Ratio Analysis to compare America Express and MasterCard (approx. 1,000 words)3. Balanced Scorecard of America Express approx. 1,000 words)4. Integrated Reporting of America Express (approx. 1,000 words)5. ConclusionsProvide an overall conclusion based on the reflection from the report (approx. 250 words)ReferencesAppendix – Provide details on the calculations presented in ratio analysis. Balanced Scorecard as a Strategic Management System.pdfCompany A – America Express Annual Report 2020Company A – America Express Annual Report 2021Company B – MasterCard Annual Report 2020Company B – MasterCard Annual Report 2021
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