1)From the Johnson and Johnson PDF document discuss whether you consider that the company’s brands/products are sufficiently differentiated (or not) from what other companies offer in that same industry. 2) Are there major points-of-difference reflected in the report? Based on Chapter 8(Kotler, Philip, and Keller, Kevin L. (2016) A Framework for Marketing Management, (6th Ed.), discuss the branding strategy (brand architecture) of the firm. Does it use individual/separate brands? corporate/umbrella? Sub-brand names? Does it use brand portfolio(s)? Explain why. (write ATLEAST 300 words)
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