1. Entering a new market overseas: For this topic, you are required toundertake appropriate research, select a case company, and prepare a report tocritically assess its key success factor(s) in entering a foreign market (i.e. onecountry). You are encouraged to provide relevant future recommendations forthe company in the new market. 2. Failure in a foreign market: For this topic, you are required to undertakeappropriate research, select a case company, and prepare a report to critically assess the main reason(s) for its failure in a foreign market (i.e. one country).
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