For guidance, the report should include1. Identification of the possible strategies at the corporate, the business and strategic marketing level including a justification of those possible strategies.2. Critical evaluation of the different possible scenarios using strategic and strategic marketing models.3. Your recommended route forward: explanation of the scenario chosen and critical analysis of the implications.The report should be based on the analysis (internal and external) of the firm performed in Assignment 1; you should focus on presenting and justifying your recommendations. It is not therefore necessary to repeat assignment one but key points should be used to help show why some strategic options are rejected or preferred, You can work in group to do the analysis but your report must be prepared individually.The assignment should be 2400 words in length, (+/- 10%) The word count does not include appendices, references, bibliography. Include only those things which you would include in a professional business report or which are essential background for markers if you are writing about a less well-known business.You should not waste words describing what the tools are used for or how they are used. This kind of ‘literature review’ approach is likely to result in a poor grade. The emphasis should be on using the analysis to develop options and strategic choice.What do I need to do to pass? (Threshold Expectations from UIF)In order to pass Assessment 1 you will need to: Collect relevant data to logically and coherently assess the current strategic and marketing positon of a real organisation Demonstrate some evidence of selecting and applying relevant strategic and marketing frameworks to determine theattractiveness of an industry and distinctiveness of a firm In order to pass Assessment 2 you will need to: Generate and design a coherent strategy and marketing plan based on a logical decision making process backed up by relevant qualitative and/or quantitative data Evaluate and justify the proposed strategy referring to evidence based analysis and selection of appropriate strategic and marketing frameworks
