CH11
Questions 1. How did the global financial crisis impact NAB’s decision to adopt performance management tools?
2. Why did NAB’s choice of a solution create its own ripple eff ect with their clients?
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CH12
1. Discuss the reasons why Redglaze decided to implement SugarCRM rather than an on-premise CRM solution.
2. Describe how Redglaze extended the functionality of SugarCRM beyond customer relationship management.
3. Refer to your answer to Question #2. If you were a SugarCRM marketing manager, how would you market your product?
