How does your company communicate with its discourse community? How does your company communicate with those external to its discourse community?
What genre is it? What are the general conventions associated with this genre? In other words, what expectations do we have surrounding this communication?
Why does your discourse community adopt this genre for the purposes of spreading information to members? How do they exploit this genre when communicating with its discourse community?
What is the purpose of the piece? Who is the target audience? What information does it present? How do we know it is part of your discourse community – jargon, content, or both?
Perform a rhetorical analysis of each genre. Use Swales 2017 for reference i.e. include genre, audience, purpose, context and ethical stance for each researched genre . Provide textual evidence with in-text citations (quotes, paraphrasing, etc.) to support your analysis.
Also find a sixth source that was written about your selected company by those external to the discourse community (News story, competitor, etc.). What genre is it? Where did you find the piece? What is the purpose of it? What information does it present? Who is the target audience? Perform a rhetorical analysis of the piece including its genre, audience, purpose, context and ethical stance using textual evidence to support your analysis.
In your conclusion, reflect on how your company is communicating with its discourse community using the questions above. How does the source you identified in Question 7 communicate about the company? Does it reinforce what the company communicates about itself?
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