Please write a writing report taking into account the 7PS of marketing model, on the example of the B2B INDOAFRICA 2021 event.
“Identify an event and provide a critique of their marketing campaign. You need to consider if the marketing campaign of the event is promoting the ‘true identity of a destination. Your critique should engage with at least one model/theory that you have learnt in the syllabus and provide evidence-based examples to support your work.”Please read the attached files where the criteria for the evaluation of the work are specified, and some helpful materials and links
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