develop original and strategic thinking, answering so what
question as we try to do in all elements of the Strategy course.
Task: Read Tesla: Is sustained profitability realistic? (Case 8, Textbook p.326, Chap 5).
Based on the information provided in the case, lectures, and your own research about latest Tesla,
discuss the generic strategies of Tesla and how they could achieve a sustainable competitive advantage to stay as EV leader in the next decade. Submit one report (5-7 pages, excluding
references and appendices).
Assessment criteria: creativity, analytical skills, ability to apply the theories into the case
