Marketing Processes and Planning

RoleYou are a Junior Marketing Analyst working in the Marketing Department. Your role encompasses new product development, from initial research through to test trials in selected stores prior to full roll out. Your duties include: gathering information on competitors in order to conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition conducting research on marketing strategies and consumer opinions tracking and forecasting trends in sales and marketing, producing reports on theresults for management to inform their decision making collecting and analysing data on customer preferences, demographics, buying habits and needs, to better identify market potential and the factors that influence product demand.

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