Organization: Is your project clearly and appropriately organized for your audience and your purpose?
Content: Have you supplied your readers with the information they need to use your document effectively? Is that information accurate and up to date?
Formatting: Is your project visually effective? Does the formatting make it easy for your reader to read and understand your text? Does the formatting reinforce your purpose?
Style: Is the writing style appropriate, clear, straightforward and free of needless jargon?
Correctness: Is the project relatively free of mechanical problems? Have you used a spell checker and proofread carefully?