Points of difference and points of parity are two important concepts of brand development and are driven by two differing strategies—inclusion and differentiation. Devise a list of at least five products/services that you believe demonstrate points of difference and points of parity in their brand positioning. Provide your reasoning behind the inclusion of these products/services into a POD or POP category. Include links to advertising copy or social media posts supporting each product or service’s POD or POP. Submit your response in no more than 2 pages (double-spaced with 12-pt Times or Calibri font and 1-inch margins all around).
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