Review and analysis of Interviews answers and make an conclusion whether social media and influencer-led marketing activities effects purchase intention and brand equity of Gen Z.

AN INVESTIGATION INTO HOW SOCIAL MEDIA AND INFLUENCER-LED MARKETING HAVE CHANGED THE PERCEPTION AND DEMAND OF GENERATION Z CONSUMER BEHAVIOUR TOWARDS THESE LUXURY BRANDS : Review and analysis of Interviews answers and make an conclusion whether social media and influencer-led marketing activities effects purchase intention and brand equity of Gen Z

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