Review the video interview with Dan McManmon, President of CIP, develop a positioning statement for CIP and prepare a 1-page memo that addresses the items below.
Memo Topics:
Utilizing the positioning template available in D2L entitled O-MHM-MGMT-528-CIP-Positioning-Template.pptx, please develop a positioning for CIP that best represents where you believe that the company should be positioned in their market space.
Please write a 1-page memo that explains why you positioned CIP in the way that you did. Justify your thinking. Does this positioning provide for future growth? Please explain.