Technology is the driver of this new era, and one key component is social media. Watch the following video and then answer the questions that follow. Video: Best Practices for ROI on Social and Sales (https://www.sellingpower.com/videos/sg4LtmJxvu4/best-practices-for-roi-on-social-and-sales)
What are the 4 steps Shih outlines?
Which one do you feel is most important and why?
How does this content inspire you to choose a career in sales and especially in social selling?
Your paper should be 3-4 pages in length, not including the cover and reference pages, and conform to APA guidelines in CSU Global Writing Center (Links to an external site.). Include three sources in addition to the course textbook. At least two of them should be scholarly references. The CSU Global Library is a good place to find these references. Your paper should be well-written, using excellent grammar and style techniques. Be concise. Be logical. You are being graded, in part, on the quality of your writing.
