What are the Differences between Western K-POP fans and Eastern K-POP fans on buying K-POP physical albums Nowadays people tend to use the streaming platform as a medium to listen to music. But the K-POP industry still encourages fans to buy the physical album(s). There are many different aspects that play the part in fans’ purchase decisions, especially K-POP culture and idolization between the west and the east. This project will be studying those aspects and the impact they made on K-POP fans on what is their main reasons/purpose for buying the K-POP physical albums
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