Choose the company-Alibaba Group
Divide work between members: (Every information/data should state its sources)(Every section should be at least 50 words
Alibab
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1. Introduction: Company profile, including: -Company history
Alibaba Group is a Chinese multinational conglomerate specializing in e-commerce, retail, Internet, and technology. Founded in 1999 by Jack Ma, Alibaba Group has become one of the world’s largest companies. Alibaba Group’s mission is to make it easy to do business anywhere. The company’s businesses include Alibaba.com, Taobao Marketplace, Tmall, AliExpress, Alibaba Cloud, 1688.com, Alibaba International, AliTelecom, DingTalk, Juhuasuan, Fliggy, and Alipay. Alibaba Group has over 100,000 employees and operates in over 190 countries.
-Mission statement
To make it easy to do business anywhere
2. Target market: -Market segments
Alibaba Group’s target market is businesses and consumers. The company’s businesses include Alibaba.com, Taobao Marketplace, Tmall, AliExpress, Alibaba Cloud, 1688.com, Alibaba International, AliTelecom, DingTalk, Juhuasuan, Fliggy, and Alipay. Alibaba Group has over 100,000 employees and operates in over 190 countries.
-Market needs
Alibaba Group’s businesses meet the needs of businesses and consumers for e-commerce, retail, Internet, and technology.
-Market trends
The trend in the market is for businesses and consumers to increasingly use e-commerce, retail, Internet, and technology.
-SWOT analysis
Alibaba Group’s strengths include its scale, its technology, and its data. The company’s weaknesses include its dependence on China, its regulatory environment,