A white paper (both an unbiased marketing and technical document) demonstrates a persons
expertise about a specific topic. It should inform and persuade the audience that a chosen topic is
Your white paper
should be covering C1 and C2 below:
C1. A thorough explanation of your topic based on your research
C2. A compelling argument discussing how your topic could benefit your organization
Your white paper should illustrate to readers that youre responsible for the white paper and are
knowledgeable about the field. It must be clearly written and provide technical insight. The
arrangement of the content is up to you, so provide a logical flow and break the material into
sections that help the reader easily track the important aspects. Dont write one lengthy
paragraph. Yuck.
Before you begin writing, consider your audience. Youre writing this from the perspective of a
new employee informing your supervisor about a topic you feel is important and worth
promoting. What is the best writing style and jargon to both impress and persuade that
individual? How does your audiences background affect the way youll create the document?
Be sure to include the following elements in your document:
Cover page: Include a cover page with your intriguing title (Seems silly but your title will help
sell your topic) and your name and student #.
Effective introduction including problem: This part should engage the reader with a well-
articulated description of your topic, the setting that surrounds it and related issues thatll make it
worth further investigation.
Main body: Lead off with a clear description of your topic. Then include three or more
additional paragraphs of similar compelling verification that this is the best approach for the
organization.