Research the history and business model of Chick-Fil-A. What makes Chick-Fil-A unique among its competitors? Does the company have unique selling points that provide added value to customers? If so, what are they? Why would customers be willing to spend more by dining at Chick-Fil-A vice a another competitor?
Be advised, this is not a report on Chick-Fil-A. This assignment is a critical analysis of your research. Please keep this in mind while developing your paper.
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